"Ask Me Anything" Webinar Campaign

Campaign Objective

To bridge the information gap for international students seeking marketing careers in Australia by providing practical guidance, industry insights, and actionable career advice from experienced professionals.

Pre-Launch

Campaign Strategy Planning & Leadership & Content Creation

  • Webinar Topic Planning

  • BTS Trailer Script Planning

  • Venue Selection for Trailer Filming

  • Social Media Calendar

  • Webinar Series Schedule

  • Official Webinar Slide Deck

Marketing Collateral Design

  • Banner Design

  • Event Poster

  • Speaker Bio Poster

  • Countdown Poster

Video Production & Editing

Launch

Cross-Platform Content Creation & Social Media Strategy

  • Wix

  • Instagram Reel

  • LinkedIn

  • Facebook

  • Red Note

Live Event Coordination & MC

Sustain & Wrap Up

Crisis Management & Performance Recovery

  • Identified 44% attendance rate issue in live webinars and strategically pivoted to content marketing approach

  • Transformed webinar insights into serialized “Career Guide” targeting international students via RED Note platform with compelling CTAs

  • Content series served as effective campaign wrap-up while achieving 3,500+ views, significantly exceeding live webinars’ reach

Contact

felciading@gmail.com