Hello, my name is
Felcia Ding
Seeking marketing roles beyond entry-level to leverage my proven campaign leadership and strategic thinking skills
About me
I am a strategic marketing professional with proven expertise in designing and executing integrated campaigns across 6 platforms, combining analytical finance background with creative marketing innovation to drive business growth.
Campaign Leader & Multi-platform Content Strategist
During my 8-month working as Marketing Coordinator at MARKCubator Agency, I fully designed, executed, and led three major campaigns from concept to completion, including a comprehensive webinar series, professional interview production and A/B testing series. My approach combines strategic and creative thinking with hands-on execution, managing everything from content creation across LinkedIn, Instagram, Facebook, Red Note (Xiaohongshu), and WeChat to event coordination and video production.
I specialize in cross-platform campaign management, A/B testing optimization, and bilingual content creation in both English and Mandarin. From achieving over 2,000 views and 50+ lead conversions for single post through strategic content pivoting, to managing end-to-end interview productions with Australian marketing professionals, I deliver measurable results through data-driven creativity. My unique combination of finance analytical skills and marketing innovation allows me to create campaigns that not only engage audiences but drive concrete business outcomes.
Beyond MARKCubator, I’ve contributed to University of Sydney projects with KPMG and Primary Ethics, consistently being selected among the top three groups for delivering professional strategies. My experience spans from grassroots community engagement to executive-level strategy development, making me a versatile marketing professional ready to tackle diverse challenges.
Skills
Discover how I applied these skills across major campaigns, interview & A/B testing projects, and collaborative projects that delivered measurable marketing outcomes in next three pages.
My Experience
Sep 2024 - June 2025
MARKCubator Agency
Marketing Coordinator
Content Creation: Weekly develop written, photo, and video content on 6 platforms (LinkedIn, Facebook, Instagram, Red Note (Xiaohongshu), Wechat and MARKCubator website) in English and Mandarin; Design and distribute EDM using Brevo.
Marketing Collateral Design: Design comprehensive marketing collateral including brochures, event posters, banners, pull-up displays, and promotional materials for campaigns and events.
Social Media Management: Execute end-to-end social media strategy including content planning, scheduling, publishing, community engagement, promotions across 4 platforms for three campaigns, and respond to comments, messages, tags, and hashtags.
Community Engagement: Deliver timely, brand-aligned responses to client inquiries and maintain active community relationships across LinkedIn, RED (Xiaohongshu), WeChat, and email channels
Campaign Leadership: Fully designed, executed, and led three campaigns, including the webinar series and interview series combining online and offline elements, and A/B testing; Served as MC for webinar series events; Collaborated on design and execution of additional 2 campaigns
Interview Series Production: Managed end-to-end production including venue selection, interviewee outreach, interview question preparation, and equipment setup with on-site coordination and real-time adjustments
Video Content Creation: Produced, edited, and optimized video content for platform-specific audiences, creating tailored versions for Instagram Reels, YouTube, and Red Note (Xiaohongshu) with format-appropriate editing and messaging
- Venue Selection & Event Coordination & Logistics Management & On-site Facilitation & Crisis Management